Hiring Built for the Pace of Insurance and Banking
Insurers and banks hire at scale. Neufast delivers consistent, structured AI interviews to every applicant—faster, without compromise.
1.5x
Productivity of new sales agents hired through AI interviews
88%
Reduction in time-to-hire at AIA Bhd
865
Bank Danamon branches supported by one hiring workflow
2
Languages assessed side by side: English and Bahasa Indonesia
AIA Bhd + Neufast
Insurance sales hiring with 1.5x productivity improvement of new sales agents
AIA Bhd. is a leading insurer in Malaysia, where they have been privileged to do business since 1948. They offer a suite of financial solutions including Protection, Health, Personal Accident, Employee Benefits, General Insurance, Mortgage and Retirement products to meet our customers’ protection and financial security needs at every life stage.
INDUSTRY
Insurance
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EMPLOYEES
2,400+
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LOCATION
Malaysia
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NEUFAST PRODUCTS
Video Interviewing and Assessment Solution
Challenge
As a leading insurer in Malaysia, AIA Bhd. serves 5.2 million customers nationwide. To maintain its large customer base and continue delivering exceptional service, AIA Bhd. needs to recruit a significant number of sales agents on a regular basis. However, the sheer volume and frequency of recruitment present several challenges:
High Recruitment Volume
Each year, AIA Bhd. hires thousands of sales agents, which puts immense pressure on their HR team to manage many applications in a short period of time.
High Recruitment Costs
The traditional hiring process, including screening, interviewing, and assessing candidates manually with average turnaround time of 8 days for candidates to complete the interview, is time-consuming and resource-intensive, leading to escalating recruitment costs.
Maintaining Consistency and Quality
Ensuring consistent and unbiased assessments for every candidate while managing high volumes can be challenging, risking the potential for missed talent or inefficient hires.
Solution
AIA Malaysia’s newly launched platform, AI Recruiter, is powered by Neufast’s advanced AI Interview technology, transforming the recruitment process for AIA’s agency force. Neufast’s platform automates the entire interview lifecycle—from scheduling to candidate evaluation—enabling interviews to take place virtually at any time, providing unparalleled convenience.
For sales agents, with focus on key performance metrics such as policy submissions, campaign activations, client appointments, and follow-ups, the AI autonomously conducts interviews, evaluates candidate responses based on these critical metrics, and provides accurate, data-driven recommendations, enabling AIA to make faster and more informed hiring decisions.
Neufast plays a pivotal role in helping AIA tackle high-volume recruitment challenges by attracting a wider talent pool, significantly reducing time-to-hire, and efficiently screening and filtering large numbers of candidates in a short time. By eliminating manual scheduling and streamlining candidate assessments, Neufast empowers AIA to focus on top talent. For candidates, the solution offers the flexibility to schedule interviews on their terms, allowing for better preparation and a more comfortable interview experience.
Outcomes
1.5x productivity improvement with increase in new gross premium by new hires
Cut average turnaround time for candidates to complete the interview of 8 days to 1 day, leading to 88% reduction of time-to-hire
Hikes in quality of talent with wider talent pool for diversity
AIA Malaysia is awarded with Digital Transformation of the Year in August 2024 with AI interview integrated with AIA Recruiter
Bank Danamon
Management trainee hiring standardised in
two languages across 865 branches
The Bank Danamon was established in 1956 and is one of the leading banks in Indonesia. As of 31 March 2024, the company manages consolidated assets of IDR 227 trillion together with its subsidiary, PT Adira Dinamika Multi Finance Tbk (Adira Finance).
Bank Danamon operates a large network of 865 regular branches, Islamic finance branches, and subsidiary branches across Indonesia, supporting a wide range of banking and financial services. To support its large-scale operations and future talent development initiatives, the bank continuously recruits management trainees and young professionals across different functions and regions.
INDUSTRY
Bank
EMPLOYEES
-
LOCATION
Indonesia
NEUFAST PRODUCTS
Video Interviewing and Assessment Solution
Challenge
As the leading Bank in Indonesia, Bank Danamon operates a large network of 865 regular branches, Islamic finance branches and its subsidiary branches, which requires a large number of employees.
Besides as one of Indonesia’s leading banks, Bank Danamon faces several recruitment challenges in managing large-scale
hiring initiatives:
Large Recruitment Demand
Each year, AIA Bhd. hires thousands of sales agents, which puts immense pressure on their HR team to manage many applications in a short period of time.
High Screening Workload
Managing large numbers of applications can be time-consuming and resource-intensive for recruitment teams.
Multilingual Candidate Assessment
Recruitment processes need to support both English and Bahasa Indonesia to accommodate diverse candidate pools.
Consistent Competency Evaluation
Assessing leadership, teamwork, communication skills, and customer orientation consistently across candidates is critical for management of trainee recruitment.
Solution
Bank Danamon cooperated with Neufast in the recruitment of Danamon Bank Management Trainees in September 2024. Neufast’s differentiated AI-powered recruitment platform helped Bank Danamon streamline and standardize its management trainee hiring process through scalable video interviewing and competency-based assessment capabilities.
Neufast provided Bank Danamon with a highly scalable and automated one-way video interviewing cloud platform in both English and Bahasa Indonesia, enabling efficient recruitment across diverse candidate pools in Indonesia.
The solution included automated competency assessment of leadership, customer obsession, teamwork, effective communication, and other key workplace competencies based on Natural Language Processing (NLP) technology and Industrial and Organizational (IO) Psychology principles.
Neufast’s competency scoring also passed the four-fifths rule of measuring adverse impact with no adverse effect on gender for top scorers, supporting fair and structured candidate evaluation.
To improve accessibility and candidate convenience, the platform enabled applicants to complete interviews seamlessly using PCs, laptops, Android devices, and iPhones.
Outcomes
Streamlined and standardized management trainee recruitment processes across candidate evaluations
Improved recruitment scalability through automated AI video interviewing workflows
Enhanced accessibility for candidates with support for PCs, laptops, Android devices, and iPhones
Enabled multilingual recruitment in both English and Bahasa Indonesia
Improved consistency and objectivity in competency-based candidate assessment
Supported fair candidate evaluation with competency scoring that passed the four-fifths rule with no adverse effect on gender for top scorers
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